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市占率达2.5%：韩2021年电商市场规模位居全球第5

来源四纷五落网

2024-07-07 19:27:50

原标题：市占率达2.5%：韩2021年电商市场规模位居全球第5

参考消息网5月5日报道据韩联社网站报道，韩国中小风险企业振兴公团近日发布的一份报告显示，2021年韩国电商行业的市场规模位居世界第5位。

报告援引美国电子商务市场研究公司（eMarketer）网站数据称，韩国去年的全球电子商务零售额市占率达2.5%，继中国（52.1%）、美国（19%）、英国（4.8%）、日本（3%）之后位列全球第5。其后依次是德国（2.1%）、法国（1.6%）、印度（1.4%）、加拿大（1.3%）和巴西（0.8%）。

此外，该机构还在报告中介绍了美国、德国和瑞典电商市场的现状和进军战略。报告称，以美国为例，该国拥有全球35%人口使用的亚马逊、沃尔玛、亿贝（ebay）和苹果等多元电商平台，有必要根据其各自的特点提供适当的市场进军策略。

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